ROSEVILLE
VILLAGE LIGHTS PLAQUES
Named for its developer, German Jewish immigrant Louis Rose, Roseville is the oldest settled part of Point Loma. Rose bought the area in 1866, laid out streets, built a wharf and hotel, and hoped to link Roseville to a railroad. He thought it would be a future city, and for a time it was a separate city competing with San Diego's New Town across the bay. A plaque at the corner of Rosecrans Street and Avenida de Portugal, then the center of Roseville, recognizes its establishment in 1869.